The Lady Boss Campaign is a global gender equality initiative that aims to INSPIRE & EMPOWER GIRLS & WOMEN TO LEAD COMPANIES & COUNTRIES. Using art and social media, the campaign engages a global community across generations to advance gender equality. As the Creative Director, I am responsible for the media strategy and content creation.

The Lady Boss Campaign is a new gender equality initiative that aims to inspire and empower girls and women to lead companies and countries. Our goal is to achieve gender parity in heads of state and Fortune Global 500 CEOs by 2050.

The Lady Boss Campaign's logo is a combination of a sunrise and a sunset, representing the rising of equality and the setting of inequality.

Using the power of video narrative and experimental story-telling, I make video art that addresses contemporary social justice themes. Topics include gender equality, environmental sustainability, educational and human rights.